If you Google the word WAR, you will find about 2,220,000,000 results. If you Google the word PEACE, you will find about 119,000,000 results. The word WAR has 2 billion more results on Google than the word PEACE. It's hard to believe that these results reflect what people care about more. We want to motivate people to change these results for Peace One Day. We are going to make it really easy for people to “UNWAR” the web. All people have to do is tag content within already existing digital platforms with the word “peace” to change the Google search results. We are creating an Internet movement free of costs, powered by the people.
2012, D&AD
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JWT Germany
