Rhea Hanges

Creative Director / Art


We created 31 days of gamified gifts. These custom designed GIFs had an embedded code designed into them. Consumers had to watch the GIF to spot the hidden codes that were designed into the GIF. Once spotted consumers were able to put the codes together to unlock real GIFTS!

Directors & Animators Woonji Kim Jungeun Kim

Case Study/ 

Some gifs contain hidden letters inside. Find the letters, figure out the hidden word, and you could win a new Keurig® 2.0 Brewer for you, plus four to give to friends. After all, brewing is more fun with friends!