“A World of Care is In-Store”
Sometimes the very thing we need is right in front of us. That’s the case for Kroger shoppers who are looking for an expert, more human approach to health. Discover our world of care. It could make a world of difference.
We built a brand, we gave it a purpose,and connected with humans where they are.
Director Oliver Goundry
ANTHEM “WELCOME TO A WORLD OF CARE”
WORLD OF CARE STORIES “STITCHES”
WORLD OF CARE STORIES “FLU & SHINGLES”
WORLD OF CARE STORIES “COVID 19”
WORLD OF CARE STORIES “BABY SHOWER”
Keurig Laughing Man Launch
“The Cup Half Full”
Laughing Man sells fair-trade coffee from independent farmers in Ethiopia. Hugh Jackman and his wife, on an outreach trip to Ethiopia, met a coffee farmer named Dukale whose delicious coffee and cheerful disposition inspired the coffee shop and brand. The work ran as pre-roll, digital videos that show the cheerful and optimistic story of the brand's origin story. The films were shot with Hugh Jackman standing in front of a scrolling line-art drawing that, in the 60-second spot, is revealed to be a backdrop placed in front of the Laughing Man Café, in New York's Tribeca district. This work helped both Keurig and Laughing Man by getting the humble, human, real story out about a new coffee brand that made consumers feel part of something bigger.
Director Erich Joiner
Did you know that stopping the men purchasing sex from minors will end the demand? This national campaign raised awareness of domestic minor sex trafficking. Reminding men that although they feel anonymous when purchasing sex from a minor online, they aren’t. This campaign launch in Atlanta, one of the top 5 human trafficking hubs and was quickly adapted by many other states in the US. We partnered with Georgia Attorney General Sam Olens to change the law for how predators are charged for purchasing sex. One of the most meaningful pieces of work I have created.
Thanks to Bob Dylan for donating this song for our cause "Man in the long black coat".
The Washington Times
Georgia Health News
Georgia Commission on Women
Attorney General of Georgia
Truckers Against Trafficking
We created a re-targeting campaign, where banners followed people searching with sex minors. We worked together with the government of Georgia - to make a change. Forever. This campaign helped changed the law on sex trafficking in Georgia, creating lasting change in our world.
Special thanks to Wool&Tusk for the incredible music
In a world when all of our beloved retailers are going away, how do we remind parents and kids that there is absolutely nothing like the feeling you get when you’re in a Toys”R” Us store?
You make a campaign about that feeling. This idea of AWWWESOME was a brand campaign, that extended into retail TV, a content platform to get a laugh, a cry, and serve as a reminder that there is simply nothing as great as an iconic toy store. Sales increased the year this work ran and the toy store had it’s biggest sales at the holiday going beyond expectations.
Director Fredrick Bond
ADWEEK LAST NIGHT'S ADS