“The Overachieving H2O”
This is Essentia, a supercharged ionized alkaline water with a purpose. To improve people’s lives through better hydration. But, there was one big problem. No one knew who they were. Essentia is the water that overachieves, so we showcased that benefit through the real people who overachieve. Welcome: The Overachieving H2O Our launch of Essentia embedded into culture and rose to the top three spot in premium water category. Doing what we set out to do. Get people to know who we are.
Photography credits: Danielle Levitt and Anthony Georgis