Toys“R”Us YouTube Series
“Toys Unboxing Toys”
We saw a demand in culture for these videos finding that the majority of people watching unboxing videos are actually kids. We created unboxing videos that had a concept and eventually became a series of on-line episodes that kept avid YouTubers coming back increasing subscriptions 107%.
PRESS/
CAMPAIGN LIVE
NY TIMES
A Viral Unboxing Series for Kids/