In a world when all of our beloved retailers are going away, how do we remind parents and kids that there is absolutely nothing like the feeling you get when you’re in a Toys”R” Us store?
You make a campaign about that feeling. This idea of AWWWESOME was a brand campaign, that extended into retail TV, a content platform to get a laugh, a cry, and serve as a reminder that there is simply nothing as great as an iconic toy store. Sales increased the year this work ran and the toy store had it’s biggest sales at the holiday going beyond expectations.
Director: Fredrick Bond
ADWEEK LAST NIGHT'S ADS